Month: May 2010

Change And Personality Commander Series Fritillary Lady’s Watch

For the Swiss Mido, the excellence style of the classic architecture passed on from time to time and the design concept of its commander series watches coincide with each other, ‘inspired by timelessness.’ The new Commander series ladies watches have maintained the original inspiration, while adding the precious product originating from Hanhai-mother-of-pearl, there have been subtle changes in design and other aspects. She is equipped with a fully automatic movement, and the fine design between the dials is exquisite, reminiscent of the steel structure of the Eiffel Tower, the mother-of-pearl dial under the hemispherical sapphire mirror, and the color changes under the sun. Just like the seashells that have been washed by the sea for many years, and the tempering of the sand can be like the shell of a rainbow, the Lady of the Commander series watch can stand the test of time and bloom beautifully.

 The Eiffel Tower’s admiration for steel, curves and diagonals creates its endless charm. It is a symbol of Paris and even France as a whole. Because of its excellent technology and perfect design, countless people are enchanted. Over time, the century-old Eiffel Tower has cast its own unique identity symbol, just like the Swiss Mido Commander series perfectly presenting its classic legendary design.

 The Mido Commander Fritillaria ladies watch will surely impress women who admire Swiss traditional watchmaking expertise. The 33 mm diameter case is equipped with a carefully crafted automatic mechanical movement and a water resistance of 50 meters, which is convenient for various occasions in life.

While retaining the classic qualities of the Commander series, this mother-of-pearl watch has been given a new look. The round stainless steel case and smooth polished bezel are as smooth and flexible as the curve from the spire to the base of the Eiffel Tower. The hemispherical sapphire crystal mirror will have a rainbow lustrous white mother-of-pearl dial. It will be more charming and charming. Under the sun’s rays, it will be glamorous, making people suddenly find that the steel body is now gorgeous. The clearly visible scale on the dial is reminiscent of the grid structure of the Eiffel Tower. The sharp hour, hour and minute hands are treated with white Super-LumiNova®, making nighttime readings clearer and more convenient.

Commander’s Fritillaria ladies watch with black leather strap. This watch is also available with a silver dial and stainless steel strap, or a silver dial with a PVD rose gold case and scale.

Technical Information

Movement Mechanical ETA 2836-2 movement, 11½’’, diameter 25.60mm, thickness 5.05mm, 25 diamonds, 28,800 swings / hour, INCABLOC and NIVACOURBE anti-vibration system, NIVAFLEX NO mainspring, NIVAROX II balance. The carefully crafted movement is decorated with blue screws, and the automatic oscillating weight carefully sculpts the Geneva ripples and the MIDO logo. Hours, minutes, seconds, date, day of the week. Testing at three different locations validates its accuracy. More than 38 hours power reserve.
Case 316L stainless steel case, polished bezel, case diameter 33mm, three parts, hemispherical sapphire mirror, engraved serial number, 50 meters waterproof.
Strap Black patent leather cowhide strap with crocodile leather pattern and folding buckle.
Dial White mother-of-pearl dial, individually scaled. The scale is treated with white Super? LumiNova®. The day of the week and date windows are at three o’clock.
Pointer Diamond polished, the pointer is treated with white Super? LumiNova®, which guarantees a clear reading at night.

Exciting Youth Athens Blue Sea Limited Edition Watch Sails Out To Sea

Over the past 166 years, Athens Watch has created a number of reliable marine astronomical watches. The latest addition to the ‘Blue Sea’ range of nautical diving watches has given Athens, the Swiss Rolock watchmaker, its reputation for cutting-edge watches. The new Athens watch
The ‘Blue Sea’ watch is suitable for water sports and is designed for extreme situations.
‘Blue Sea’ is both a diving tool and an exquisite timepiece. The two properties combine perfectly. It is equipped with an automatic movement, equipped with a 42-hour power reserve display, an oversized second hand and a large date window.
‘Blue Sea’ is a symbol of youth and vitality as it showcases the watch’s continuous improvement in watchmaking technology. Its 45.8 mm diameter stainless steel case is specially treated through a complex Vulcanization Process, which makes the surface of the case covered with a layer of blue rubber coating, highlighting the extraordinary appearance and comfortable feeling. The transparent case back design allows you to admire the blue movement. The main plate of the movement is made of blue steel titanium alloy, and the main plate and the blue automatic plate cooperate with each other. The entire ‘Blue Sea’ movement is covered with a layer of blue steel with a thickness of only one micron. Although it is light and thin, it has a hardness of 1500 HV.
  Blue Sea Limited Watch, stainless steel case with blue vulcanized rubber, 45.8 mm diameter, hours, minutes, seconds, date, power reserve, UN-26 automatic movement, 42 hours power reserve, 200 meters water resistance, rubber Strap with folding buckle. Limited to 999 pieces.
  The strap and dial are decorated with brand-specific ripple patterns, which greatly enhances the beauty of the watch. The hour markers, hour and minute hands are made of blue luminous material, and the time is clear and easy to read. There is a power reserve indicator at twelve o’clock; and a small second hand and a large date window at six o’clock, set against the blue indicator hand. The surface of the sapphire crystal glass is anti-glare treatment, so it is not easy to wear. Equipped with one-way reverse diving chronograph bezel and screw-in crown, waterproof to 200 meters. Limited edition of 999 pieces worldwide, each watch is individually engraved with a unique number on the side, which is unique.
‘Blue Sea’ rubber strap, with black enamel components and unique blue enamel folding buckle, close to the wrist of the wearer, enhancing the reliability of the watch.

  The entire movement of the Blue Sea watch is covered with a layer of blue steel with a thickness of only one micrometer. Although this layer of blue steel is light and thin, it has a hardness of 1500 HV. In addition to protecting the movement, from the transparent watch face, the entire movement presents the same hue and beauty as the face plate and case.

Zenith Watch And Vogue For Men Celebrate The Opening Of Citrus In Social Hollywood

Swiss watch manufacturer Zenith and men’s Vogue, as partners, celebrated the opening of Citrus in Social Hollywood, and guests such as David Arquette participated in the celebration.
Coming to this private, event only for invited guests is a select group, including musician Ben Harper and actor Thomas Jane. Guests were able to preview the latest design of the brand. The designs were showcased by the brand’s global CEO and chief designer, as well as by Thierry Nataf’s Zenith design studio. These designs include DEFY Xtreme Open Stealth and Grande Class Multicity. Guests can watch these boutiques while savoring the creative play of legendary chef Michael Richard.

Paul Ziff, President of Zenith North America and David Arquette
On this special night, Paul Ziff, President of Zenith North America, presented a DEFY Classic Open watch to David Arquette. As a beloved actor-producer and writer, Mr. Arquette is known for his versatility in television and film.

Defy Classic Open Table
‘It’s great that we always see the genius and creative art creation teams have passion and appreciation for our products. We are honored to give Zenith to David Arquette,’ said Paul Ziff.
Source: K + J Agency