On March 5, 2015, the 85th Geneva International Auto Show will be officially opened at the Balesburg Exhibition and Convention Center. To celebrate the 30th anniversary of the collaboration with McLaren (the longest record of collaboration between the watchmaking brand and the F1 team), TAG Heuer will work hard to create a luxurious exhibition booth covering an area of nearly 1,000 square meters.
TAG Heuer and motorsport have a long history and have cooperated extensively with a number of world-renowned racing events, including the Formula 1 World Championship (F1), rally, endurance race, FIA Formula Electric Championship (FE), legendary Carrera Panamericana and the classic Goodwood Classic Rally.
TAG Heuer’s collaboration with McLaren is closely linked to many legends, especially Ayrton Senna, who is also the first in the TAG Heuer’s “Do n’t Crack Under Pressure” advertising campaign Logo character. Now he is back again-Heuer has appointed him ‘Mentor in the Pantheon of Ambassadors’. The Formula One World Championship (F1) will reignite on March 15th. Two former world champions Fernando Alonso and Jenson Button will drive McLaren for the championship. war.
In 2015, TAG Heuer will return to the LMP1 category of the 24 Hours of Le Mans. This event has always been widely watched and loved by the media. In the new season, Nissan will also return with its creative GT-R LM NISMO racing car. In 2015, the two-time world champion Sébastien Ogier, the brand image ambassador, put forward a new challenge, hoping that the Tag Heuer Carrera 1887 chronograph can accompany him to create greater glories.
The FIA Formula Electric Championship (FE) is the world’s first series of events powered entirely by electricity. The participating cars are the perfect masterpiece of technology and design. The new season of 2015 is equally exciting and exciting. It provides a new perspective for watching motorsport, and it perfectly fits with the partners and TAG Heuer’s cutting-edge characteristics as the official timekeeper. TAG Heuer is also the official watch partner of two of the top teams, China Racing and Mahindra Racing. The nephew of Ayrton Senna, Bruno Senna is one of the top FE drivers.
In addition, to celebrate the 30th anniversary of the collaboration with McLaren, TAG Heuer will exhibit a limited edition of the Formula 1 red and black watch during the show.