On the evening of January 29th, in order to welcome the Chinese Lunar Year of the Snake, Bulgari Bulgari presented the exquisite jewellery art of SERPENTI on the 15-meter-high exterior wall of the north gate of Xinguang Tiandi, a fashionable landmark in Beijing. This oversized ‘fashionable display window’ of fashion art and elegance is presented by Bulgari. The exterior wall of the store is lined with a snake-shaped lamp decoration, which looks like a gorgeous necklace. The posture of the giant snake is like falling from the sky, and the pedestrian took a visual feast of psychedelic light and shadow to witness the charm of the brand.
Bulgari Serpenti’s Fine Jewellery Art Lights Beijing
Fifteen days after celebrating the grand opening of the Bulgari Bulgari Global Concept Store at the Hang Lung Plaza in Shanghai and launching the brand’s 2013 important global event, Serpenti’s exquisite jewellery lighting ceremony, this exquisite jewellery art presented in Beijing further demonstrates the brand’s interest in China Market attention and expectations. The first Serpenti fine jewelry art debuted on the 11th floor of the Bulgari Ginza Tower in Tokyo during Christmas last year, and then airborne to New York (see video below for details), Rome and Shanghai. This fine jewelry art concept is everywhere exciting. And appreciated.
Serpenti’s exquisite jewellery art presented in Beijing is 67 meters long and consists of 95,000 LED bulbs, with 62 exquisite and bright scales all over the body. The entire fine jewelry art was completed by 25 craftsmen in 40 days.
Mr. Lelio Gavazza, Managing Director of Bulgari Greater China, Mr. Alberto Bradanini, Italian Ambassador to China, Mr. Zhang Lizheng, Chairman of Hualian Shinkong Department Store (Beijing) Co., Ltd., Ms. Yang Ziqiong, a well-known international movie star, and Mr. Zhang Dongjian, a well-known Korean movie star The lighting ceremony of Serpenti’s exquisite jewelry art. That night, world-renowned movie star Ms. Michelle Yeoh wore the top jewelry necklace of the Serpenti series, which glowed infinitely under the light of the magnesium lamp.
After the light-up ceremony, nearly 200 ladies and gentlemen visited the Bulgari Serpenti Collection Jewellery and Antique Watch Exhibition together, and embarked on the journey of exploring the fine jewelry art that began in the 1940s. Experience Italian elegant jewelry culture.
At the event that night, Bulgari Jewelry presented the colorful designs of high-end jewelry series in recent years.
Serpenti’s fine jewelry art will light up the night sky of the capital from January 29th to February 19th, 2013.