TAG Heuer, the Swiss pioneer watch brand, has officially become the official timekeeper and official watch of the 2016 Beijing International Long-distance Running Festival, rooting the pioneering spirit of # DontCrackUnderPressure # (without fear of challenges and achieving self). In a sports event involving all the people, witnessing every minute of the game is wonderful.
TAG Heuer, the pioneer of Swiss watchmaking founded in 1860, has been deeply integrated into our culture and philosophy. Our unique historical heritage is based on breaking boundaries and breaking conventions: with determined perseverance, we have repeatedly overcome technical constraints to create bold watch pieces with true competitive spirit and high-quality performance. Competitive sports are passionate passion, successful harvest, joy of breakthrough, infinite hope, long-term persistence, and a historical stage with profound educational significance. For more than 150 years, TAG Heuer has always been competitive sports. To brand values, and to translate this value of excellence into each of our timepieces.
Undoubtedly, the 2016 Beijing International Long-distance Running Festival is the perfect embodiment of TAG Heuer’s unremitting pursuit of sports. The half marathon of nearly 21.2 kilometers is a double challenge to physical strength and willpower. TAG Heuer honors each athlete to exceed their physical limits in the competition, and demonstrates # DontCrackUnderPressure # Pioneering spirit, this is not only the brand declaration, but also our firm belief from beginning to end. At the same time, TAG Heuer is also the official timekeeper of many internationally renowned marathon events, such as the New York Marathon, Chicago Marathon, Moscow Marathon, Berlin Marathon and Paris Marathon. It will be rooted in the DNA of the brand # DontCrackUnderPressure # The pioneering spirit spread to the hearts of nearly 320 million marathon lovers in the world.
Now TAG Heuer joins hands with the 2016 Beijing International Long-distance Running Festival to witness this national sport that shocked the capital, and gloriously formed a TAG Heuer running team composed of 50 running enthusiasts. Challenge the spirit of glory that breaks through the limits of self. On the 60th anniversary of the Beijing International Long-distance Running Festival, this year’s national competition is officially upgraded to a half marathon. It has reached a new height in heritage and development, supported by the Olympic spirit of ‘faster, higher, and stronger’. Demonstrate the competitive and challenging nature of the game. Participants started from Tiananmen Square at 7:00 on April 17th and ended at the Olympic Plaza Celebration Square. Participants can enjoy the richness and heritage of Beijing’s history in this new route, and finally experience the bird’s nest Olympic track. The thrill of running.
TAG Heuer team members experienced a great test in the race: they battled over 20,000 people in the forty-nine city, with a total distance of 21.0975 kilometers, and under the challenge of an average speed of 10 kilometers per hour, they also used more than 2 With hours to run, every team member faces huge physical and mental challenges. TAG Heuer is the official timekeeper of this competition. It accurately records every moment of the extreme and shares the glorious moment of breaking through with each participant who struggles to the end. When the spirit of the brand and the spirit of the match are highly matched, the passion for sports between the two achieves a fierce collision, and TAG Heuer’s brand values that have been synchronized with the competitive world since its inception have also been demonstrated.
As Mr. Pan Jinji, General Manager of TAG Heuer Greater China said, ‘It is a great honour for TAG Heuer to be the official timekeeper and official watch of the Beijing International Long-distance Running Festival. TAG Heuer has always been committed to helping the development of sports. The brand spirit of # DontCrackUnderPressure # (without fear of challenge and self-defense), and the unswerving pursuit of precise timing deeply rooted in the brand DNA, are incompatible with the spirit of struggle conveyed by the Beijing International Long-distance Running Festival He believes that such an exciting cooperation will bring the pioneering spirit of TAG Heuer to more people’s hearts through the Beijing International Long-distance Running Festival, a national event. ‘
The 2016 Beijing International Long-distance Running Festival has come to an end, but TAG Heuer’s long-term pursuit of precise timing will never leave. From the production of chronographs in 1882; to the introduction of the Mikrograph stopwatch with a precision of 1/100 seconds in 1916; and the birth of the Microtimer with a precision of 1/1000 seconds in 1966, the brand has continuously broken the boundaries and broken the norm since the day it was born Adhering to the spirit of hard work to be a pioneer in the industry, we continue to set new benchmarks in the field of fine watchmaking, and the excitement brought by the brand to the sports industry continues.